There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the foreign Language label for pages in a foreign language like ukrainian and Russian is replaced with an example of Catalan and Spanish. A complete guide for assessors google is a 160 pages book. It should be recalled that the google assessors guide has already been updated in March and may this year. The main changes aimed at combating dubious content in search results took place this March. The largest may updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March. Google: 503 status code should not be applied for weeks June 15/2017 googles spokesman John mueller said that the server's 503 response code should be used within a few hours, but not weeks.
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The results of the organic search in 2016 went down to the bottom. In December they mother were ranked at 54 (despite the fact that in January and February of the same year their level was at 57 and 56, respectively, and taking into account the traditional activity stop after the winter holidays). November 2016 gave the highest rates of search activity without clicks and was ranked.5. At the same time, the lowest indicator was in October, which is only.3. According to jumpshot, the largest traffic is generated by google: about, with about 60 in October 2016. During this period, also showed better results and went up.2, while Amazon rose.1. Traffic from Facebook, yahoo, reddit, Imgur and Bing almost died, and thats only wikipedia that remained at the same level. Google updates the guidelines for assessors third time this year Aug 05/2017 It's third time this year that google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in may 2017. The latest innovations will mainly be interested to seo specialists who work with non-English pages. For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section.
At the same time, the share of google Image search fell.8 in favor of Amazon and Facebook. This information has come from analysts of the American company jumpshot in partnership with co-founder moz rand Fishkin. During the research, they analyzed search data in google search, Images, maps,, yahoo, bing, Amazon, facebook, reddit and wikipedia for the period from October 20 with a sole purpose to write determine the resources that accounted for the largest number of search engines Sessions and. Generally, at this period Amazon's share went up from.4.30, and Facebook's.8.5. Bing and Yahoo both showed growth of up.4, while google maps was ranked up.2. The activity of google search, bing, Amazon and Facebook showed growth, while google Images,, yahoo and google maps lost their positions. The report also included data on search volumes and ctr in the. The number of search sessions in google has exceeded 30 billion a month (as of October 2016). By may 2017, the growth trend remained at the level of 10-15 compared to the previous year.
This can mean a large-scale testing or a gradual launch. Google uses cctld for geotargeting and parts search essays Console settings July 25/2017 John mueller, google spokesman described the way the search engine targets search results for users living in different regions of the globe. According to mueller, geographic targeting uses factors such as ccTLDs or search Console settings. For geotargeting we use mostly the cctld or search console setting, so place the server. johnMu) July 7, 2017 Earlier google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted. google Image search loses market share to Amazon and Facebook aug 14/2017 The share of google in the search market grew from.84 in October last year.8 in March 2017.
It should be recalled that in 2016, google received about 35 thousand messages about spam from users every month. About 65 of all the reports led to manual sanctions. Google tests a new search results format with ready-made answers July 11/2017 English-speaking users noticed that google is testing a new format for the search results that would include ready answers. From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer. "Google removed the result from the search on the page that was already shown in the block with the answer for this query. Now the block with the answer is the only result for the page on a specific request, "says The sem post blog It is noted that the new feature is currently available for many users, but not all of them.
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It should be recalled that in April 2016, john mueller said that the submit use of the http / 2 protocol on the website does not directly affect the ranking in google, but it improves the experience of users due to faster loading speed of the. Therefore, if you have a change, it is recommended to move to this protocol. Google does not check all spam reports in manual mode. Oct 08/2017, google employee named John mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters. The question to mueller was the following: "Some time ago we sent a report on a spam, but still have not seen any changes.
Do you check each and every report manually?" The answer was: no, we do not check all spam reports manually. " Later mueller added: "we are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked. As for the report processing time, it takes some considerable time. As mueller explained, taking measures may take "some time but not a day or two.
It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm. Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg. Googlebot still refuses to scan http/2. Oct 08/2017, during the last video conference with webmasters google rep called John mueller said that googlebot still refrains to scan http. The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
"no, at the moment we do not scan http /. We are still investigating what we can do about. In general, the difficult part is that googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing http /. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning http /. But with more websites implementing push notification feature, googlebot developers are on the point of adding support for http in future.
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"I talked to a lot of seo specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links. I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions london to a website. In case your links are ignored by the "Penguin there is nothing to worry about. I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions.
Therefore, we believe that counting the exact number of algorithms that google uses is not something that is really useful for optimizers. From this point of view, i cant tell you how many algorithms are involved in google search.". Gary Illyes shares his point of view on how important referential audit. Oct 08/2017, at gaeilge the Brighton seo event that took place last week, google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by jennifer Slagg in the Thesempost blog. Since google penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links. According to gary Illyes, auditing of links is not necessary for all websites at the present moment.
john mueller, the companys employee during the last video conference with webmasters. The question was: "When you mention google's quality algorithm, how many algorithms do you use?". Mueller responded the following: "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page.
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